Choosing a Company Name

Choosing a Company Name

Choosing a Business Name What’s in a name?  When you’re talking about naming your new business? A lot! I’ve had many client come to me when starting a business and have the business plan, their products or services all laid out, we talk about funding and corporate structure and the first thing I need to know in order to start the process? The name…  It sounds superfluous but it is an important part of a business and you want to take some time and thought before diving in. Here are some tips to get you going in the right direction. Unique Name Some business owners want to use a completely unique and made up name.  This is very strong from a trademark standpoint on one hand.  On the other hand you don’t want to have to constantly explain what your business is or what you do to every person you meet. Choosing a business name is really a balancing game. You need to find a name that will fit all the criteria. Descriptive Name With a descriptive name you won’t have the issues of anyone asking what it is that you or your business do.  But you must be sure to keep is short, to the point and make it catchy.  Having a long business name can hurt you.  A long business name can be boring, can lose interest in potential clients, it won’t fit nicely on a business card and the logo would look horrendous. I have had clients with long business names come back to me within 2 years or less to rename the business. This can mean...